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Galler

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Post date

January 4, 2024

Categories

2021, Addressed, Prospecting

Objective Campaign

Target audience – Galler launched a new product. To boost their trial, awareness & reach they started a communication to their existing database through e-mail. Where their clients could send a thank you DM with 2 samples of the new product to their friends and beloved ones.

Objectives – Raise awareness on the launch   of the new Galler product, ‘Rawetes’ Stimulate trial on the new product.

Strategy & Execution

  • A Direct Mail campaign with a MGM postcard + sample communication. From their existing database an e-mail had been send with opportunity to send out a postcard to your dearest.
  • An added sample with the DM is an interesting move to increase curiosity, urge & intensity of opening. Perfect way to boost your opening rate & trial!
  • This MGM campaign helps Galler to attract new possible customers as well as to enlarge the target group (even for a next communication).

Reason best Practice

  • With the help of a MGM campaign. They where able to enlarge their potential HH with 12% (started with e-mail from an own database of 130K clients). 15.000 HH got in touch with the DM of Galler.
  • By first sending out an e-mailing to existing clients, with the offer that they can send out some chocolates to their dear ones. 15K DMs where send out in less than 8 hours and so 15K new HHs had the opportunity to taste the new product of Galler. Other online platforms (social) hadn’t been even needed to sell out all 15K DMs.
  • A simple MBM postcard accompanied with a sample makes that 15K HHs could taste their new product. The perfect push to get trial, another reason that smart and simple marketing still work.
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