Inhome Advertising Independant research agencies showed that Direct Mail campaigns deliver positive ROI.
In-Home advertising creates a qualitative contact with emotional value. Mail stimulates respons and that is an important step into achieving the objectives.
87% of all Belgians opens their mailbox every day.
66% of all Belgians declare having reacted on a Direct Mail the last 3 months
70% of the Belgians enjoys the moment when receiving and reading mail.
39% increase of ‘motivation response’ when use of multiple senses in DM.
69% of customers remembers the content of the Direct Mail for 9 days.