KBC Activation

Best practices

Best of Inhome

Post date

januari 4, 2024

Categories

2021, Activation, Addressed, Crowned

Objective Campaign

Target audience – In December ‘19, KBC launched ‘Deals’, a platform to retrieve cashbacks when buying at your favourite dealers. After having converted the easy-reachable clients to Deals via their owned channels in July ’21, KBC was looking for a strategy to raise consideration among the non-converted.

Objectives – Raise awareness & consideration on the Deals offer among KBC Mobile users
Stimulate users to activate Deals in their KBC Mobile app.  

Strategy & Execution

Reason best Practice

QR codes drive conversion: 2,3% QR code scans
+50% of new Paper Mail Deals users activate via QR code pathway 

Paper Mail remains active in the heart of the home for multiple weeks
Conversion after 1w: 3,9%, after 2w: 4,6%

€53.000 profit for KBC in the long run
€1 = €3,6 long term return for every € invested in Paper Mail 

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