Best practices

Best of Inhome

Post date

January 8, 2024


2021, Activation, Addressed

Objective Campaign

Target audience – Farmaline wanted to reward loyal clients and sell more within specific product lines

Objectives – Cross and deep selling among active clients
Drive to webshop  

Strategy & Execution

Reason best Practice

Paper Mail gets noticed. And the more your mailing stands out, the better your message gets read & recalled. Farmaline has understood that and is creative by imitating a beauty bag in selfmailer format : it’s original & it aroused curiosity

We observe +21% image improvement among readers. When it is well executed, IHA is also a powerful tool that improves brand awareness.

Belgians love their coupons and by using a spend voucher you increase total spendings. For this case, 75% of readers intend to use spend voucher.

The Eye of the Expert

“A nice selfmailer that stands out and a €5 voucher make this DM a standout case with a very good recall”



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