Europ Assistance Medical Services campaign

Best practices

Best of Inhome

Post date

January 8, 2024


2021, Prospecting

Objective Campaign

Strategy & Execution

A direct mailing with different elements was sent with an introduction letter summing up the advantages and a promotional offer (-25%).

The DM was supported by an online video and social media campaign.

Reason best Practice

The campaign theme for medical assistance and medical support is emphasized by the usage of medical pictograms and the images in a medical setting.

These graphical elements are used in the overall DM making it consistent
The fact that 3 different propositions are offered makes that each reader feels him or her personally addressed.



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