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Bike Republic

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Best practices

Best of Inhome

Post date

April 16, 2024

Categories

2023, Activation, Prospecting

Objective Campaign

Target audience:
Bike Republic: get people to discover the fun of electric bikes 

  • Introduce e-bike range and position Bike Republic as expert
  • Show a range of different kind of e-bikes
  • Sunday opening with breakfast as drive-to-store enabler

Strategy & Execution

  • Create awareness on the e-bike range
  • Use free breakfast and Sunday openings as extra activation
  • Lower the purchase threshold with a discount

Reason best Practice

  • +86% of people who need a new bike would consider buying at Bike Republic
  • 65% has the intention to visit the stores
  • 35% has the intention to use the coupons from the folder
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