Target audience – The big holiday comes to an end. This makes old routines take place again. One of those routines is that parents can play taxi again for their children. They can drop them off at school, sports, youth clubs, music & art lessons, … and pick them up again a few hours later. Or you can search for alternatives.
Objectives – Raise awareness on the shopping possibility for disabled consumers.
Make it possible for everyone to visit the store.
“I’m in awe of this Direct Mail! I can nothing but root for this communication. The way Zeb communicated about their adapted stores for disabled people by giving them a voice is truly amazing. #zebforevryone, I’m a fan.”
