Reason Best Practice
– Zeb starred disabled people in this fashion magazine by letting them share their story and litteraly giving them a voice.
– It is not because you are different, that you matter less. Zeb chooses to put the story of the people first, with their clothes as a side kick. Bold, and loving it.
– The campaign is about raising awareness that zeb stores are adapted to disabled people and that they are listening to them. Staff is trained to be more helpful when needed. So the drive to store is present, but very soft.