Lensonline Trial Lenses

Best practices

Best of Inhome

Post date

January 4, 2024


2022, Activation, Addressed, Informational, Prospecting

Objective Campaign

Target audience – Lensonline wanted their customers to switch to their own contact lenses brand. Paper Mail was added to the other channels to make them to do so.

Objectives – Raise awareness on the contact lenses
Increase consideration with ‘try before you buy’ offer
Drive to web/store

Strategy & Execution

Reason best Practice



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