Target audience: Maerten & Partners helps to find that unique interim or project manager who perfects a team and even boosts the team’s overall performance.
Objectives Get on the radar screen of business prospects in a non-intrusive way. Have an introduction meeting with them to explain the services and way of working, and to verify where we can be of help for them
Strategy & Execution
– A box of color pencils, in which the orange one is missing, is sent by DM to the prospect with a cover letter, explaining the link between the set of pencils the service offering. – +/- 2 weeks after sending the box, a Maerten & Partners representative contacts the receiver to schedule an introduction meeting. – The missing orange pencil is sent by DM to the prospect after the online introduction meeting.
Reason Best Practice
2020 RESULTS – 381 sets were sent – 89 introduction meetings were scheduled
2021 RESULTS – 365 sets were sent – 91 introduction meetings were scheduled
The Eye of the Expert
“Even though we are clearly in a digital age, the strength of our campaign lies in its physical character”