Mr Georges Opmerkelijk

Best practices

Best of Inhome

Post date

January 8, 2024


2021, Prospecting, UnAddressed

Objective Campaign

Target audience – Mr. George opened a shop in shop with handpicked quality food @ Delhaize Keerbergen and wanted the neighbors to know.

Objectives – Raise awareness on new store opening and
Drive people to new store  

Strategy & Execution

Reason best Practice

Although non-addressed, the campaign feels personal. By sending this through the letterbox, you create an immediate connection.

The handwritten font and simulated stamp gives the receiver the idea Mr. Georges is a friend. Some receivers even came to thank Mr. Georges with their postcard in hand.

A simple postcard with tasty pictures does the job perfectly.

The Eye of the Expert

“A perfectly executed door to door campaign, creating intimacy and authenticity while our mouths water”



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