– A Direct Mail sent out to prospects. The goal of this campaign was to send out the catalogue to a new database. For these prospects, we made use of our Selectpost data that was specially selected.
– Besides choosing the logical Car buyers, we selected also data as eco buyers with a car, eco buyers/car owners/car buyers with solar panels. This makes that we enlarged are potential in new possible audi EV buyers.
– The strength of this campaign is that we sorted out a correlation with a new industry to expand out the potential. We searched for a synergy between two different industries.