Maerten & Partners

Best practices

Post date

January 8, 2024

Objective Campaign

Target audience – Maerten & Partners helps to find that unique interim or project manager who perfects a team and even boosts the team’s overall performance.

Objectives – Get on the radar screen of business prospects in a non-intrusive way. Have an introduction meeting with them to explain the services and way of working, and to verify where we can be of help for them

Strategy & Execution

A box of color pencils, in which the orange one is missing, is sent by DM to the prospect with a cover letter, explaining the link between the set of pencils the service offering.
+/- 2 weeks after sending the box, a Maerten & Partners representative contacts the receiver to schedule an introduction meeting.
The missing orange pencil is sent by DM to the prospect after the online introduction meeting.