Around 20 Carrefour with a radius of 3 to 4 km.
Targeting: high educated , High social class A B1 B2, +45 years old.
A little over 5.000 mailings were send out.
Brand relationship:
56% of the whole panel doesn’t know La Lorraine which means the brand is not very known
Emotion & engagement:(people who kept the bag)
• 71% have positive emotions by receiving the breadbag
• 11% of people’ s opinion improved and 89% remained their opinion, there is no deterioration on the impact of the brand
Consideration: (whole panel)
• 54% would consider to buy their bread from La Lorraine in the future
Impressive intent to act! (people who kept the bag)
• 71% intend to get the free bread, 6% already did
Conversations: (people who kept the bag)
• 42% will talked about the bag, 24% already did it
