Target audience – Everyone knows it : attracting a new customer can cost five times as much as keeping an existing one !
People want to be rewarded for their loyaltyand carrefour has understood that loyal customers are the key to success.
Objectives Loyalty – Thanking loyal customers, taking care of them.
Raise consideration – Show that Carrefour gives an important place to their customers (that creates a positive image of Carrefour).
Sell – Maintenance of the Share Of Wallet & drive to store thanks the “point bonus” & vouchers.
Paper Mail gets noticed. And the more your mailing stands out, the better your message gets read & recalled. Farmaline has understood that and is creative by imitating a beauty bag in selfmailer format : it’s original & it aroused curiosity
We observe +21% image improvement among readers. When it is well executed, IHA is also a powerful tool that improves brand awareness.
Belgians love their coupons and by using a spend voucher you increase total spendings. For this case, 75% of readers intend to use spend voucher.
“ Les premiers résultats sont très positifs et montrent – entre autres – une importante satisfaction client d’être reconnus dans leur fidélité à notre enseigne ”
