ICI Paris XL Sustainability campaign

Campaign Objectives

– Drive to store
– Communicate on sustainability
– Reinforce brand love

Media Characteristics

DM to clients of Paris XL.
In April 2019, customers who visited ICI PARIS XL stores could return an empty bottle or packaging and receive a minimum of 20-30% discount on their next purchase.

The returned bottles and packages were then recycled

Reason Best Practice

– Original format
– This is a great incentive for customers while helping the environment
– Focus on sustainability