Campaign Objectives
– Drive to store
– Communicate on sustainability
– Reinforce brand love
Media Characteristics
DM to clients of Paris XL.
In April 2019, customers who visited ICI PARIS XL stores could return an empty bottle or packaging and receive a minimum of 20-30% discount on their next purchase.
The returned bottles and packages were then recycled
Reason Best Practice
– Original format
– This is a great incentive for customers while helping the environment
– Focus on sustainability