Stella Artois, the icon of Belgian beer culture

Best practices

Post date

June 7, 2024

Categories

2023, Crowned, Informational, Relational

Objective Campaign

Background:

One hundred years ago, the Leuven Brewery De Hoorn opened its doors. It was there that the first Stella Artois was born. The brewery was state-of-the-art for its time, so production figures also immediately skyrocketed.

Objectives:

Strategy & Execution

Reason best Practice

Campaign Results

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