De Kaasfee Knokke

Best practices

Post date

January 4, 2024

Categories

2022, Informational, Prospecting, UnAddressed

Objective Campaign

Target audience – While many people use social media these days, Kathy decided to stand out and choose a postcard. It turned out to be the right choice. All went smoothly, with bpost and with the printer

Objectives – Raise awareness around the opening of the shop
Stand Out with a Post card
Drive to store

Strategy & Execution

Reason best Practice

The Eye of the Expert

“The braveness of Smartphoto has been rewarded with this innovative campaign. They played out a strong top topical moment by adding Selectpost for finding the most relevant target. After which, they opted for a DM + email strategy to play to their campaign’s full potential and resulting in a strong conversion!”

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