Campaign Objectives

Target audience:
Farmaline wanted to reward loyal clients and sell more within specific product lines

Cross and deep selling among active clients
Drive to webshop  

Strategy & Execution

– Creative selfmailer resembling a makeup bag 

– €5 spend voucher (from €50 spent) 

– Highlighting exclusive reductions and savings

Reason Best Practice

Paper Mail gets noticed. And the more your mailing stands out, the better your message gets read & recalled. Farmaline has understood that and is creative by imitating a beauty bag in selfmailer format : it’s original & it aroused curiosity

We observe +21% image improvement among readers. When it is well executed, IHA is also a powerful tool that improves brand awareness.

Belgians love their coupons and by using a spend voucher you increase total spendings. For this case, 75% of readers intend to use spend voucher.

The Eye of the Expert

“A nice selfmailer that stands out and a €5 voucher make this DM a standout case with a very good recall”