Target audience: Mr. George opened a shop in shop with handpicked quality food @ Delhaize Keerbergen and wanted the neighbors to know.
Objectives Raise awareness on new store opening and Drive people to new store
Strategy & Execution
– A door to door campaign, with a Direct Mail character – A handwritten postcard to create an intimate connection with the neighbors – A store visit invitation supported by a free tasting
Reason Best Practice
Although non-addressed, the campaign feels personal. By sending this through the letterbox, you create an immediate connection.
The handwritten font and simulated stamp gives the receiver the idea Mr. Georges is a friend. Some receivers even came to thank Mr. Georges with their postcard in hand.
A simple postcard with tasty pictures does the job perfectly.
The Eye of the Expert
“A perfectly executed door to door campaign, creating intimacy and authenticity while our mouths water”
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