Lidl Digital Loyalty card campaign

Campaign Objectives

The objective was informative & “drive to app”

Media Characteristics

Campagne Direct mail towards Lidl employees.
The objective was to inform Lidl employees about the launch of the new digital customer card. It guides employees to download the app themselves.

Reason Best Practice

The design has that typical Lidl-feel and stood out because of the smartphone format. A format that is directly linked to the message.