Campaign Objectives
Repositioning – Introducing New Name FLuvius to large audience (Name switch form Infrax and Eandis into FLuvius)
Media Characteristics
TV, Radio, Newspapers,
Door to door & E-mail
Call to actions:
“Heeft u de sticker die u heeft ontvangen op uw electriciteitskast/gasbrander gekleefd?”
“Is voor de ontvanger de boodschap duidelijk dat de naam van Eandis/Infrax gewijzigd is naar Fluvius”?
Are people aware of the name change?
Did they put the sticker on their electricity board?
Reason Best Practice
Eye-catching but straightforward material that is repeated several times through postcards.
4 Out of 10 have pasted the sticker.