Campaign Objectives
Convince children and their parents to book a camp with Kazou
Media Characteristics
Recipients that have recently attended camps receive a personalised postcard with a picture of that camp. Recipients that haven’t recently attended; receive pictures of camps that might interest them
Reason Best Practice
The cool envelope will surely stand out. After opening it, the recipient sees a bunch of postcards and even a personalised one with a foto of one of the camps the recipient attended